3 ms·
The Apple Intelligence demos showed Apple is likely planning to use on-device models for ad targeting, and Google / Facebook will certainly respond. Small LLMs
by choppaface 2y ago
The Apple Intelligence demos showed Apple is likely planning to use on-device models for ad targeting, and Google / Facebook will certainly respond. Small LLMs will help move unwanted computation onto user devices in order to circumvent existing data and privacy laws. And they will likely be much more effective since they’ll have more access and more data. This use case is just getting started, hence SB 1047 is so short-sighted. Smaller LLMs have dangers of their own.
- jimjimjim 2y agoThank you. For some reason I hadn't thought of the advertising angle with local LLMs but you are right! For example, why is Microsoft hell-bent on pushing Recall onto windows? Answer: targeted advertising.