3 ms·That's not right. They're paying $2.35 to get a $1 per year revenue stream.by treis 2y agoThat's not right. They're paying $2.35 to get a $1 per year revenue stream.ceejayoz 2y agoThat's not right, either. They're paying $2.35 in hopes that the $1/year customer sticks around for more than a few months.mcmcmc 2y agoThat’s really not how CAC works. Not all of their costs are directly tied to revenue generation