The linked blog post seems really sloppy… I'm still trying to figure out what the blogger meant by "broad social transformation that is shifting power from the

The linked blog post seems really sloppy… I'm still trying to figure out what the blogger meant by "broad social transformation that is shifting power from the younger generation to their parents"—when specifically is he intending to imply that the younger generation held such power? By any reasonable definition of "power" (economic, political) I would argue never. Apparently what he means is the power to have stuff marketed to you, to be a targeted demographic. I don't see how that's desirable.