Personally, when I upload larger files, mainly zips/7zs, onto the cloud, they tend to be important files like old family photos, or files for college/work. In

Personally, when I upload larger files, mainly zips/7zs, onto the cloud, they tend to be important files like old family photos, or files for college/work. In this case, I'd prefer that the service offers longevity (for an archive that's self-explanatory) and where the company is located. Especially for deeply personal files, I pay attention to whether the company is located in a 9 eyes country, russia, or china. I'm going into security so it's a big concern for my personal files, random file x or y not really. Besides that, the rest is fine. Most services nowadays have good enough down/up speeds, ui design, etc. so I don't notice too much unless it's quite obviously crap.