Companies which have grossly violated trust often need no inducement to jettison their old marks: <https://247wallst.com/special-report/2021/11/04/companies-th

Companies which have grossly violated trust often need no inducement to jettison their old marks: <https://247wallst.com/special-report/2021/11/04/companies-that-changed-their-names-after-scandals/ https://247wallst.com/special-report/2021/11/04/companies-th...> <https://www.saturdayeveningpost.com/2023/08/identity-crisis-why-5-companies-changed-their-brand-names/ https://www.saturdayeveningpost.com/2023/08/identity-crisis-...> That said, your stripping suggestion is interesting. That's also happened: Aspirin, escalator, cellophane, laundromat, kerosene, thermos, and zipper are all former trademarks now considered generic terms.