3 ms·
I thought RIM's BlackBerry PlayBook name was brilliant. To the consumer market, they read it as "play book" and think of all the fun things they can do while pl
by biot 14y ago
I thought RIM's BlackBerry PlayBook name was brilliant. To the consumer market, they read it as "play book" and think of all the fun things they can do while playing with it. For the business market, they read it with the sports metaphor as a "strategic playbook" which fits their purposes well.
- rmckayfleming 14y agoAnecdotally, they've also done relatively well here in Ontario ever since they dropped the prices to 200$ and up. Many of my friends and family have one (no Kindle Fire up here).