I'd argue it is new. Apart from the massive increase in scale, even the cookie-cooker writers from before were at least real people. Here or there in their most

I'd argue it is new. Apart from the massive increase in scale, even the cookie-cooker writers from before were at least real people. Here or there in their mostly-boilerplate creative output, some personal quirk would inevitably come through and at least that little bit would be interesting.