> If the prior user stops using it, like Aunt Jemima is no longer used for pancake syrup, then the term becomes free for anybody to use for pancake syrup. You

> If the prior user stops using it, like Aunt Jemima is no longer used for pancake syrup, then the term becomes free for anybody to use for pancake syrup. You know, I never thought of that. I kind of wonder why nobody has thought to revive those trademarks and take the market that the company had built up. I don't really believe that you would have enough pushback (because some people find the trademark offensive) to make it not worth one's while to get an instant market for their competing pancake syrup.