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I'll bet that company still uses that name for some pancake syrup product a related story: in many european countries the product "twix" was named "raider", un
by em-bee 2y ago
I'll bet that company still uses that name for some pancake syrup product
a related story: in many european countries the product "twix" was named "raider", until some day they decided to unify the brand and rename it to twix. but apparently, every few years they sell a batch under the old name "raider" presumably just so they can keep the trademark.
- zimpenfish 2y ago> apparently, every few years they sell a batch under the old name "raider" presumably just so they can keep the trademark. Oh, I wonder if that's why Mars are doing a limited run of "Snickers" named as "Marathon". https://www.theguardian.com/business/2024/sep/20/mars-brings-marathon-name-back-uk-snickers-bar-nostalgia https://www.theguardian.com/business/2024/sep/20/mars-brings...
- prmoustache 2y agoI think it is more to trigger some nostalgia induced sales from those who were kids in the 80's. Despite the renaming we used to call the raiders for years as teenagers in the 90's
- acdha 2y agoI think that’s the other side of the same theory: the reason it’s worth owning as a trademark is that millions of people remember it. Keeping it alive is cheap as long as the cost of printing labels is lower than the profits from a limited run.