I don't see it being the thing that makes it popular, but navigation is an easy thing for me to see improved by AR. Some people are comically bad at reading map

I don't see it being the thing that makes it popular, but navigation is an easy thing for me to see improved by AR. Some people are comically bad at reading maps and admittedly, sometimes it's hard to orient yourself when your phone is not properly oriented and there aren't obvious markers to orient yourself with. A bright blue line right on the ground highlighting your path would be an easy QoL win. Albeit small hence it not being the thing that I think makes it the popularizer. -- As you say with the ikea app, I think my point is just one example of a wide variety of situations where people have a hard time visualizing that is made literal by AR.