To answer your question “why will this one work when the other attempts didn’t?” - from my perspective, this one got my attention enough that I’m going to try i

To answer your question “why will this one work when the other attempts didn’t?” - from my perspective, this one got my attention enough that I’m going to try it. I’ve seen lots of ‘annotate the web’ things and none has piqued my interest. So I guess “clickbaity title” maybe actually means “clear vision to attract people” and “good storytelling to engage users”.