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> you have a compelling reason to go somewhere the time savings of air travel often make it a no-brainer compared to other forms of transport People who have
by AlecSchueler 2y ago
> you have a compelling reason to go somewhere the time savings of air travel often make it a no-brainer compared to other forms of transport
People who have strong reasons to fly aren't really the main audience for those adverts, then. It's more about advertising cheap fights to Italy for example.
- anigbrowl 2y agoWanting a holiday in Italy is a compelling reason (for consumers). My point is that it's more rational to fly somewhere than to spend much longer traveling by slower methods. If you want to take a vacation on a different continent, trying to go there and back by ship will consume all your available time. The existence of air travel is its own incentive; every time someone looks up and sees a plane in the sky, it's a reminder that they could fly somewhere. Flight advertising is just about market share, ie which airline will you choose for the flight you already want to take.
- AlecSchueler 2y agoMy point is that many people might not consider a flight to Italy unless they see an advertisement telling them it's only 30 euros this week. Without the advertisement they would not travel at all. People who are already in the market for a holiday to Italy are of course not included. It's people on the fence that we're talking about.