Though, of course, it's all clickbait because that's the whole point. But there's something enlightening I read in the leaked MrBeast on-boarding PDF (https://n

Though, of course, it's all clickbait because that's the whole point. But there's something enlightening I read in the leaked MrBeast on-boarding PDF (https://news.ycombinator.com/item?id=41549649 https://news.ycombinator.com/item?id=41549649) when it talks about the viewer drop-off at the start of the video there's a mention about not "match[ing] the expectations of the clickbait". (It is easy to find because there's only one instance of "clickbait" in the document.) I wonder about the practical reason this occurs but I suspect the reality for a given individual could range from being an impatient reader to encountering a poorly-written article. I also wonder how the perception would differ (not trying to start a debate, just noting a thought) if the title here included the "Why" from the title there since, at least in this case, the article does a decent job of answering the question: they don't want to appear as spies.