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> The product itself is solid and solves a genuine problem. I don't mean to sound harsh, I'm trying to help but... Perhaps you should revist this? Perhaps you
by chiefalchemist 2y ago
> The product itself is solid and solves a genuine problem.
I don't mean to sound harsh, I'm trying to help but... Perhaps you should revist this? Perhaps you don't solve a genuine problem? Or the market doesn't perceive the problem as being as important as you think it is. Or the problem you think you solve isn't the problem the market thinks you solve. Have you communicated with users you have landed? What do they say?
That aside, marketing is *at least* 10x harder than the technology. Getting people's attention - because nobody cares -is hard. Getting people to realize they have a problem is harder. Keeping their attention and convincing them you have the solution harder still. And finally getting them to open their wallets and hand you their money is often close to impossible.
Finally, I recommend reading the classic "Positioning" by Reis and Trout. And be sure you speak to user in terms of benefits (not features).
Other than that, without knowing the product and the market it's difficut to offer you anything concrete, sorry.
- strawbrybanana 2y agoVery great point, thanks a lot!