Why ? The discussion is about fixing brand reputation, and he quotes probably one of the most disgustingly successful rebrands in history. If even IG Farben man

Why ? The discussion is about fixing brand reputation, and he quotes probably one of the most disgustingly successful rebrands in history. If even IG Farben managed to successfully rebrand, surely a company that just went "a little too far" with private data, can too. Looks quite on topic to me.