That's one of those little white lies. Sure, they don't "tie your transaction data to you personally", but they absolutely do. Every purchase you've ever made o

That's one of those little white lies. Sure, they don't "tie your transaction data to you personally", but they absolutely do. Every purchase you've ever made on the internet has been deanonymized to a globally unique "Device ID". The companies that manage those device ids absolutely have your entire online interaction history, everything. It only takes about 30 bits of entropy to perfectly deanonymize everyone, and I know of many companies that have been doing it for at least a decade or more. And it works very very well.