> they have apple pay that integrates your cards into their system A feature which they've loudly and publicly said many many times they can't use for tracking

> they have apple pay that integrates your cards into their system A feature which they've loudly and publicly said many many times they can't use for tracking your purchases, as they anonymize the data before it gets to them. Apple has a long history of not using user-generated data for their own use, sometimes to their own detriment.