Most of the "marketing" is done by tech people blogging about the new product, and other tech people read it and thinks that everyone uses it. I would think th

Most of the "marketing" is done by tech people blogging about the new product, and other tech people read it and thinks that everyone uses it. I would think that Gmail is the perfect example of this. I read about it all the time, but that's because I read slashdot, digg, reddit and other sites that most people don't read. Even people studying computer science don't know about Gmail and has to be told that there is an alternative mail service. I bet that most of Facebook's users don't use Gmail or don't see the point when they have Hotmail.