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Why would any of the decision makers want to do that? It's not like 99.9% of consumers appear willing to pay 10 cents more for an unconnected car.
by bell-cot 2y ago
Why would any of the decision makers want to do that? It's not like 99.9% of consumers appear willing to pay 10 cents more for an unconnected car.
- squidgedcricket 2y agoThe only way a connected car would be cheaper is if money is made from the data sent over the connection. Clearly that's the case right now. Up-front NRE, per unit HW, perpetual cloud backend maintenance. There's a lot of cost to connect a car to the internet. It should be a luxury option that I can decline to have installed.
- sroussey 2y agoRecalls that can be fixed with over the air updates is a large financial reason to connect cars to the internet. Personally, I’d rather connect to my WiFi where I have control, but that’s a lot to ask for regular consumers.
- barbazoo 2y agoMy Kia Niro is connected to the internet yet I can't OTA apply anything. Updates to the navigation data (~80GB) have to be done via USB and recall related updates have to get applied by the manufacturer. So I get 100% of the attack surface and ~0% of the convenience.
- sroussey 2y agoOh god, that’s terrible! I wonder how many years that will take. Five years?