Every tech company markets their magical glasses the wrong way: AR is a super exciting opportunity for people who spend their day looking at complicated stuff

Every tech company markets their magical glasses the wrong way: AR is a super exciting opportunity for people who spend their day looking at complicated stuff in real life- mechanics, plumbers, electricians, architects, builders, steel fabricators. This tech is definitely coming, has some really exciting and uplifting demos, and therefore marketing should be focused at this segment. AR is a super creepy opportunity for people who want to use these in social or family settings- it comes across as sad and dysfunctional, so its baffling that this seems to be the current focus of marketing. I wonder if they are deliberately trying to impress stakeholders/investors rather than actually trying to win over consumers?