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As an ad professional - this is a thoughtful article. I think paid social ads will be less affected by AI than search ads. After all, AI is unlikely to replace
by cm2012 2y ago
As an ad professional - this is a thoughtful article.
I think paid social ads will be less affected by AI than search ads. After all, AI is unlikely to replace human social interactions. That's a good thing. Paid social ads have a much higher incrementality compared to search.
Search ads in comparison are often just the "Google tax".
In my personal life, I've replaced 80% of my previous searches with quick ChatGPT 4 prompts. It gives better answers, faster.
- dartos 2y ago> It gives better answers, faster. It really depends. As a programmer, sometimes after asking a question, it takes so long to generate an answer that I can look up the answer in the docs before it’s done. Sometimes I need to give it a clarifying query and wait _again_ for it to generate an answer. A solid 30% of the time it’s wrong about the details of a library. For example, it’s not aware of the latest (from earlier this year) version of the Bevy game engine.