Why is it that and not just cost/benefit for them? They've decided it's not worth their time/energy to do it right now in a way that complies with regulation (

Why is it that and not just cost/benefit for them? They've decided it's not worth their time/energy to do it right now in a way that complies with regulation (or whatever) Isn't that precisely the choice the EU wants them to make? Either do it within the bounds of what we want, or leave us out of it?