> The users don't care about this - at least nowhere near as much as they care about being on the apps where their friends or the content they want to create is

> The users don't care about this - at least nowhere near as much as they care about being on the apps where their friends or the content they want to create is. The people that care about this are highly technical people who aren't in positions of power. Average users do not think about this and don't concern themselves with it. This is 100% about power. The only ways I could see anything like this happening is through governmental or legislative action aimed at redistributing that power to competition. (Domestic competition, in the case of non-US governments.) The DOJ is seemingly interested in anti-trust breakups again, and that might lead to more opening up. Non-US governments are especially eager to stop the influence of US tech giants, and they're starting to get aggressive about it.