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The department store was a place where women could escape their houses or apartments and spend time in surroundings That were much more expensive and attractive
by Merrill 2y ago
The department store was a place where women could escape their houses or apartments and spend time in surroundings That were much more expensive and attractive. Marble floors, decorated walls, mirrors and glass, finely finished display cases, and quality goods all contributed to a pleasant environment. Seasonal changes in decoration and products kept the experience fresh. The escapist experience was paid for by pricing the goods to cover the overheads.
When the department store migrated to being the anchor store at the suburban mall, its role as an escapist haven was diluted by the mall's amenities and by the proliferation of boutique shops lining the corridors.
On-line shopping now offers a wider selection of goods at lower prices. And social media offers an alternative mechanism to escape their present reality.
- lupusreal 2y ago> The department store was a place where women could escape their houses or apartments and spend time in surroundings That were much more expensive and attractive. Marble floors, decorated walls, mirrors and glass, finely finished display cases, and quality goods all contributed to a pleasant environment. Seasonal changes in decoration and products kept the experience fresh. I guess it was that way at some time in upscale neighborhoods, but what I remember as a kid is linoleum and cheap worn out commercial carpet floors, the stink of cleaning chemicals, low ceilings and dim light, and unceasing elevator music. It nonetheless kept women zoned out ambling through the halls for hours. John Romero got it right when he portrayed it in his zombie movies. The low energy music, the spread out merchandise, the allure of "sales" that could be down the next aisle, no visible windows to the outside... these stores were engineered to get people zoned out and lose track of time. Like casinos with less bells and flashing lights.