This immediately made me think of outrage clickbait. So much stuff is wrapped in the veil of shock/outrafe now, that maybe people even think it creative? When

This immediately made me think of outrage clickbait. So much stuff is wrapped in the veil of shock/outrafe now, that maybe people even think it creative? When I look youtube, even quality videos about "how to dig a trench for a sump pump" often have a preview showing some horrible thing happening, or the guy with an anguished look on his face, and a title of "don't let this happen to you!" What if the height of creativity is now "we shocked/annoyed you".