> The idea that advertisers are owed any more data than that, or that the developers of web browsers need to bend to the will of the surveillance capitalists is

> The idea that advertisers are owed any more data than that, or that the developers of web browsers need to bend to the will of the surveillance capitalists is insane. It's a zero sum game. If others are doing it, then their advertising is more effective, the advertising cost per sale is lower, they are more competitive, and so every company is forced to do the same. But if nobody is able to do it, then there will be no great loss for the consumer. Advertisers could argue that the inherent advertising overhead of every product is slightly higher and so consumers would have to pay higher prices. I would argue that this is a reasonable price to pay for privacy across the board, just as we all have to pay for the implementation of regulations that mandate safe products. So we can expect advertisers to push for competitive reasons, but equally if we comprehensively resist so as not to favour competition that isn't similarly restricted, then I agree with you that there is no actual threat to commerce.