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I started blocking advertisers on Twitter whenever I saw an ad since Musk took over. They gradually made the blocking experience related to advertiser accounts
by sedatk 2y ago
I started blocking advertisers on Twitter whenever I saw an ad since Musk took over. They gradually made the blocking experience related to advertiser accounts harder. First, they started showing “upgrade to ad-free” popups when you blocked an advertiser through an ad’s context menu. Then, they removed block option from the context menu of tweets. (They later put it back under a sub menu). And finally now, they’re getting rid of the feature.
I think they are trying to address the concerns of advertisers about constantly getting blocked causing their reach to diminish. Twitter revenue has gone down 80+% since Musk’s takeover. I don’t know, maybe, not saying “go fuck yourselves” to the advertisers might have helped more, but he do him.