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Just because he calls himself a "reviewer" doesn't make him that. Also people can enjoy his high production marketing videos. But just because people like his

Just because he calls himself a "reviewer" doesn't make him that. Also people can enjoy his high production marketing videos. But just because people like his content does not make him a good reviewer OR unsuccessful. I also didn't say he was a failure, but enjoy your baseless assertions. For reference - you think this [0] is a good review? Give me a break. Also a great breakdown of his grift [1]. [0] https://youtu.be/gfC8Y66tR6o https://youtu.be/gfC8Y66tR6o [1] https://youtu.be/Z0DF-MOkotA https://youtu.be/Z0DF-MOkotA

deleted 2y ago
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nozzlegear 2y ago
The title of your referenced video [0] is "The Largest Daily Driver Unboxing!" It was my impression that most reviewers use the term "unboxing" to mean "this is a video of me literally taking the product out of the box and giving you my first impressions on it". Marques himself often has a "Product XYZ Unboxing" video¹, where he gives his initial thoughts on a product, followed by a "Product XYZ Review" video² several days or weeks later. I'll also note that the video you linked was sponsored by Buick, which he says within the first 20 seconds. ¹ MKBHD: iPhone 16/16 Pro Unboxing: End of an Era! https://www.youtube.com/watch?v=h3BKjZMGoIw https://www.youtube.com/watch?v=h3BKjZMGoIw ² MKBHD: iPhone 16/16 Pro Review: Times Have Changed! https://www.youtube.com/watch?v=MRtg6A1f2Ko https://www.youtube.com/watch?v=MRtg6A1f2Ko
- windexh8er 2y ago
  Ahhh, yes. All the great review outlets not only provide unpaid & unbiased reviews but also take money from those same vendors (either directly or indirectly) all while maintaining and upholding a high level of standards in their objective approach to their tech unboxing/reviewing/pontificating/vlogging companies. Suuuure. Also, iPhone 16. Isn't it amazing MKBHD asks such tough, clearly not-agreed-to-before-the-interview when he's dealing with Apple directly and then goes with the masses on how "meh" the iPhone is within a couple months? He's clearly an amazing reviewer and not influenced by a vendors status or potential revenue that particular review will garner him. Not. At. All. /s This is why it's amazing to see everyone like - yeah, he's a great reviewer! It's OK to take money and ask softball questions depending on all of those external variables. Go look at a site like RTINGS [0]. That's a review site. The links posted as his reviews don't follow a framework, they're not objective. It's all opinion and pretty B-roll. You legitimately can't do what he does and be an objective reviewer. It's not possible. [0] https://www.rtings.com/ https://www.rtings.com/
  - nozzlegear 2y ago
    How does what you said jive with, for example, his review of the Humane AI Pin¹, where he reviewed the product so negatively that he received flak on social media for being too harsh and careless with his influence. Another video of his, a review of the Fisker Ocean², lead to accusations that he killed the company behind the car due to the negative review. ¹ MKBHD: The Worst Product I've Ever Reviewed... For Now https://www.youtube.com/watch?v=TitZV6k8zfA https://www.youtube.com/watch?v=TitZV6k8zfA ² Auto Focus: This is the Worst Car I've Ever Reviewed https://www.youtube.com/watch?v=6xWXRk3yaSw https://www.youtube.com/watch?v=6xWXRk3yaSw ³ MKBHD: Do Bad Reviews Kill Companies? https://www.youtube.com/watch?v=QztFpzKsdeA https://www.youtube.com/watch?v=QztFpzKsdeA
    - windexh8er 2y ago
      It "jives" because he's not s reviewer. He's just an opinionated YouTuber who has a cult-like following who listens to him verbatim. The most obvious thing I can point you to is that his "review" of Humane should be the same as his "review" of his own wallpaper app. Yet... Marques doesn't dogfood his own advice. That speaks volumes about his ethics and motivations. He's driven by $$$. He gives zero shits about the validity of his messaging. Just as long as it's edgy to get the views, which is why he's finding success right now on the other side of the coin: negative "reviews".
      - linotype 2y ago
        So if he writes positive reviews he’s a shill, if he writes negative reviews he’s an edgelord. Ooof.
        windexh8er 2y ago
        They're not reviews in the first place. That. Is. The. Point. I mean, feel free to describe how his reviews are even remotely objective and not driven by some other factor that benefits Marques... I'll wait.

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nozzlegear 2y ago

The title of your referenced video [0] is "The Largest Daily Driver Unboxing!" It was my impression that most reviewers use the term "unboxing" to mean "this is a video of me literally taking the product out of the box and giving you my first impressions on it". Marques himself often has a "Product XYZ Unboxing" video¹, where he gives his initial thoughts on a product, followed by a "Product XYZ Review" video² several days or weeks later. I'll also note that the video you linked was sponsored by Buick, which he says within the first 20 seconds. ¹ MKBHD: iPhone 16/16 Pro Unboxing: End of an Era! https://www.youtube.com/watch?v=h3BKjZMGoIw https://www.youtube.com/watch?v=h3BKjZMGoIw ² MKBHD: iPhone 16/16 Pro Review: Times Have Changed! https://www.youtube.com/watch?v=MRtg6A1f2Ko https://www.youtube.com/watch?v=MRtg6A1f2Ko

windexh8er 2y ago
Ahhh, yes. All the great review outlets not only provide unpaid & unbiased reviews but also take money from those same vendors (either directly or indirectly) all while maintaining and upholding a high level of standards in their objective approach to their tech unboxing/reviewing/pontificating/vlogging companies. Suuuure. Also, iPhone 16. Isn't it amazing MKBHD asks such tough, clearly not-agreed-to-before-the-interview when he's dealing with Apple directly and then goes with the masses on how "meh" the iPhone is within a couple months? He's clearly an amazing reviewer and not influenced by a vendors status or potential revenue that particular review will garner him. Not. At. All. /s This is why it's amazing to see everyone like - yeah, he's a great reviewer! It's OK to take money and ask softball questions depending on all of those external variables. Go look at a site like RTINGS [0]. That's a review site. The links posted as his reviews don't follow a framework, they're not objective. It's all opinion and pretty B-roll. You legitimately can't do what he does and be an objective reviewer. It's not possible. [0] https://www.rtings.com/ https://www.rtings.com/
- nozzlegear 2y ago
  How does what you said jive with, for example, his review of the Humane AI Pin¹, where he reviewed the product so negatively that he received flak on social media for being too harsh and careless with his influence. Another video of his, a review of the Fisker Ocean², lead to accusations that he killed the company behind the car due to the negative review. ¹ MKBHD: The Worst Product I've Ever Reviewed... For Now https://www.youtube.com/watch?v=TitZV6k8zfA https://www.youtube.com/watch?v=TitZV6k8zfA ² Auto Focus: This is the Worst Car I've Ever Reviewed https://www.youtube.com/watch?v=6xWXRk3yaSw https://www.youtube.com/watch?v=6xWXRk3yaSw ³ MKBHD: Do Bad Reviews Kill Companies? https://www.youtube.com/watch?v=QztFpzKsdeA https://www.youtube.com/watch?v=QztFpzKsdeA
  - windexh8er 2y ago
    It "jives" because he's not s reviewer. He's just an opinionated YouTuber who has a cult-like following who listens to him verbatim. The most obvious thing I can point you to is that his "review" of Humane should be the same as his "review" of his own wallpaper app. Yet... Marques doesn't dogfood his own advice. That speaks volumes about his ethics and motivations. He's driven by $$$. He gives zero shits about the validity of his messaging. Just as long as it's edgy to get the views, which is why he's finding success right now on the other side of the coin: negative "reviews".
    - linotype 2y ago
      So if he writes positive reviews he’s a shill, if he writes negative reviews he’s an edgelord. Ooof.
      - windexh8er 2y ago
        They're not reviews in the first place. That. Is. The. Point. I mean, feel free to describe how his reviews are even remotely objective and not driven by some other factor that benefits Marques... I'll wait.