I ship 50+ app updates per year on the Apple App Store including updates for a top 10 ranked app. This kind of thing happens more often than less. It mainly hur

I ship 50+ app updates per year on the Apple App Store including updates for a top 10 ranked app. This kind of thing happens more often than less. It mainly hurts timed promotions or marketing efforts that the rest of the company has planned for. Last month our app was rejected for not working on the iPad Air. This rejection came in at 2 am in the morning on a weekend. App was never supported for iPad. My company panicked but I realized what was happening and just sent it for review again and it was accepted after 15 hours. But the damage was done and iOS platform missed the marketing launch. Android made it through. It’s a mess because the review is almost always disproportionate to the changes you might have done in a update. That update was a simple content change and there was no reason to assume it would be blocked. But there is never any guarantee. Sometimes they will say you can’t say iOS 18 in your release notes. :) it’s dumb so be warned, set the right expectation to the rest of the organization.