It’s not hard to set the price so that, after tax, it’s exactly $60. It’s a local shop. They aren’t dealing with a bunch of locations or planning to move any ti

It’s not hard to set the price so that, after tax, it’s exactly $60. It’s a local shop. They aren’t dealing with a bunch of locations or planning to move any time soon. They are good enough that you will seek them out in their low-rent back-street suburban mini-strip-mall. They don’t rely on walk-ins or visibility to sell. You will drive there just to eat their cake, and they are well-known enough that they do most of the high-end cakes in town for weddings and the like. So instead of advertising a $55 cake that sells for $57.62 or whatever, advertise a $57.33 cake that sells for exactly $60.