Compare that to todays model where I get to spend hours scrolling through Amazon listings of mostly the same product sold by different vendors, except occasiona

Compare that to todays model where I get to spend hours scrolling through Amazon listings of mostly the same product sold by different vendors, except occasionally there are small (but significant) differences. I don't get to see or touch the product until it arrives. For the product categories that still have recognizable brands (fewer and fewer every day it seems like) I am 100% reliant upon online reviewers, many of whom are biased and paid by the brands they are supposed to be reviewing. Amazon makes a lot of money by showing ads on their own site, so they are incentivized to keep me scrolling through page after page of listings crammed with ads, for as long as I can tolerate before I actually do make a purchase.