Nailing the 5%-10% delta could be huge. The yield management software used by big property companies promises 2%-5% improvement and that is a billion dollar bus

Nailing the 5%-10% delta could be huge. The yield management software used by big property companies promises 2%-5% improvement and that is a billion dollar business. Additionally, a more realistic choice facing the landlord would be picking between a "good tenant" on paper paying the rent, and a "bad tenant" on paper willing to pay an extra $250/month.