I agree with his thesis, if not the details. The first thing I do when encountering content is skim it, check out its form and shape, writing style, look at the

I agree with his thesis, if not the details. The first thing I do when encountering content is skim it, check out its form and shape, writing style, look at the headings, pull quotes, etc. then if I judge it worth reading, I'll go back and read it "properly". It could say 2 minutes or 20 hours and I'm still going to size it up because otherwise how do you know it doesn't just peter out in some silly way and end up wasting your time anyway?