IMHO I think that's exactly why they do it: to create a personality for an app. Because their target group never actually used it, it creates an illusion of att

IMHO I think that's exactly why they do it: to create a personality for an app. Because their target group never actually used it, it creates an illusion of attraction to them and make them interest in trying out. Skeuomorphic based on present day object is not as fun since the user is already used to it. Calculator app that looks like a calculator is not fun.