It's often talked about here on HN, sometimes goes by the name ORM: https://en.wikipedia.org/wiki/Reputation_management https://en.wikipedia.org/wiki/Reputatio

It's often talked about here on HN, sometimes goes by the name ORM: https://en.wikipedia.org/wiki/Reputation_management https://en.wikipedia.org/wiki/Reputation_management You can easily hire people to manipulate websites.