Experiment and see what works for you. We have an email SaaS business that sends super-targeted emails. Here are all the things I've done that have generated a

Experiment and see what works for you. We have an email SaaS business that sends super-targeted emails. Here are all the things I've done that have generated a positive response: 1. Sign up for lots of products and reply when I get an email that looks targeted and based on my behavior. (I want to learn how they do it and what pain they have) 2. Write personal blog posts that are totally unrelated, and have an "About me" section to send curious people to your company. Two that were on the front page of hacker news were "Burnout is caused by resentment" and "A standing desk for $22". 3. Write company blog posts about how we built our product. Most recently: "How we built our HTML email editor using liquid, wysihtml5 and premailer" 4. Work in a highly visible coworking space (we're in General Assembly in NYC). 5. Build relationships with people who sign up on your launch list by sharing interesting things you've learned (did this last week and got a phenomenal response). 6. Ask VCs to introduce you to their portfolio companies. Ask the portfolio companies to understand their problems, not pitch your wares. 7. Tap your network for advice and help. That's what we've tried so far that has been beneficial. Good luck!