OLED brightness still hasn’t quite caught up, and many of the bright LED backlit LCDs have great color gamuts, and supposedly almost true black: https://www.rt

OLED brightness still hasn’t quite caught up, and many of the bright LED backlit LCDs have great color gamuts, and supposedly almost true black: https://www.rtings.com/tv/reviews/best/bright-room https://www.rtings.com/tv/reviews/best/bright-room Anyway, if you have a big window in the room where your TV is, brightness probably should be the deciding factor.