I think anime still has a lot to figure out about licensing to fully embrace the western audience. Despite the insane popularity of anime, it feels like only a

I think anime still has a lot to figure out about licensing to fully embrace the western audience. Despite the insane popularity of anime, it feels like only a limited subset actually fully capitalize on the market. For example, take Violet Evergarden. It's a gorgeous show with a compelling emotional narrative, produced by Kyoto Animation, one of the most acclaimed studios. It's even on Netflix, available on demand for an international audience. There is zero merch for it anywhere. The only thing you can buy is the Blu Rays. If you like the show, you can't give them your money if you want to. This kind of thing is rampant in anime. A select few get merch and marketing out the wazoo, and a ton of other things are neglected, despite a clear interest from the fanbase.