they could and should have totally focused on repairability above everything else. Why? They almost certainly would have spent extra money on R&D and seen lowe

they could and should have totally focused on repairability above everything else. Why? They almost certainly would have spent extra money on R&D and seen lower sales (due to sacrificing performance, battery life, durability, water resistance, etc) as a result. What would have been the incentive for them to do so?