Dick Bartolo one of the writers for Mad used to host The Giz Wiz on twit.tv. It was a daily review of all kinds of random gadgets that come up, it looked to be

Dick Bartolo one of the writers for Mad used to host The Giz Wiz on twit.tv. It was a daily review of all kinds of random gadgets that come up, it looked to be a life long fascination with those advertisements in the back of magazines. Promise the world and deliver rubbish. He saw one that had "10 indestructible Fry pans for $1". He knew had had to get them because of how rubbish they would be. Apparently you fold them in half like paper they were so thin. Edit : Just looked it up, he wrote MAD-vertising. So there you go.