Get out and talk to the people that you think would make good customers! A small-business product like yours is the ideal candidate for that model. Small busin

Get out and talk to the people that you think would make good customers! A small-business product like yours is the ideal candidate for that model. Small business owners are relatively approachable. You can often get a chance to talk directly with the decision-maker and try to show them the value. More importantly, you can listen to what they think their problem is. You will learn a ton about how to frame the value-proposition in terms that resonate with customers. It's almost comical seeing the lengths that many introverted technical founders will go through to avoid talking to people, when that is by far the most effective path forward. Worry about scaling up your sales process after you've hand-cultivated a (probably small) pool of happy customers. This helps you polish both the product and the pitch.