An artisan was historically a guy working for himself in a small market shop, carving at a chair or sewing leather shoes. The masons tasked to build the castle

An artisan was historically a guy working for himself in a small market shop, carving at a chair or sewing leather shoes. The masons tasked to build the castle walls were not "artisans" so there we could see the same focus on efficiency - although a bit of beauty had still its place here and there. My point? Today we don't have those artisan shops, just expectations from regular masons to carve gargoyles at every wall corner.