There's a network to consider. Yes, a creator might wish to choose a platform that is less abusive (for example, that takes a smaller cut). Well, Bandcamp exis

There's a network to consider. Yes, a creator might wish to choose a platform that is less abusive (for example, that takes a smaller cut). Well, Bandcamp exists, but it doesn't have the reach that Spotify has. Creators need to be willing to jointly create the marketplace platform themselves, or they need to be ready to constantly struggle against the interests of the platform's owner.