4 ms·
1. Hire a writer from elance to write a human-interest story about your startup. You can get this done for $100-$300. 2. Armed with #1, hit up your local news
by raheemm 14y ago
1. Hire a writer from elance to write a human-interest story about your startup. You can get this done for $100-$300.
2. Armed with #1, hit up your local news media. This kind of coverage is easiest to get and builds the social proof that you can use to build on your media coverage with the bigger outlets like nytimes, TC, etc.
3. Reach out to the main bloggers in your space and start building relationships. You are much better off spending 3-6 months building a relationship and then hitting up for coverage.
4. As you are doing the above, build and optimize your site's funnel to convert the visitors into users.
5. Obviously have presence on twitter, facebook, linkedin, wikipedia, etc. Why? Because every journalist will google you and the various social media profiles are the first things to pop up on google.
6. Google analytics is your best friend. Measure everything. The stats will also give you motivation to keep on keeping on.
7. During this entire cycle, keep brainstorming ways to develop new human interest stories that you can use to generate new publicity.
- alexophile 14y agoSomething worth noting: if you have good content, the placement is super easy, so if you find a good writer, get more than 1 story from them. Maybe a press release, an interview-with-the-founders kind of thing, and a top-howevermany things list comparing you to some others in the space. Once you have an arsenal of content, find sites like forbes, techmeme, and the like that publish non-staff writers (they usually have a "write for us" link somewhere) and reach out to some of the independent writers. Do a little googling and see where else they publish. Once you get an article up, push it as hard as you can. Blast your friends and family to like, share, upvote, and whatnot. If you don't have friends or family, buy some. You want that article to look valuable (and it should be if you spent enough money on it) because this will be the foundation of your relationships with other bloggers. Shameless plug: these first couple steps are what my company does - email's in my profile.
- true_religion 14y agoWhy not put your company in your profile too?
- cafecoders 14y agoDo you have an example site to show? It would be great, if it is a real website.
- casemorton 14y agoA few founder friends of mine have done this for techli.com in the past and they take guest posts from CEOs/founders. Might be worth a look.
- casemorton 14y agoA few founder friends of mine have done this for techli.com in the past and they take guest posts from CEOs/founders. Might be worth a look.