It's true - but if there is one product that can distinguish itself from all the other solutions as being the most prominent, high-end solution - there is a key

It's true - but if there is one product that can distinguish itself from all the other solutions as being the most prominent, high-end solution - there is a key distinction. And there is always a market for people who want the best (and yes, this is probably over-zealously ambitious but hey, this is fun & exciting).