Let me share my experience, I've read this blog post: http://blogs.balsamiq.com/product/2008/08/05/startup-marketing-advice-from-balsamiq-studios/ http://blogs

Let me share my experience, I've read this blog post: http://blogs.balsamiq.com/product/2008/08/05/startup-marketing-advice-from-balsamiq-studios/ http://blogs.balsamiq.com/product/2008/08/05/startup-marketi... and will strongly recommend it. After reading it, I went to the google, spotted a couple of competitors, entered their urls respectively in Bing Link explorer for webmasters to discover who wrote about them, I then went to create a list and retrieve some bloggers names and emails in a spreadsheet , wrote a short pitch template inspired from the balsamiq pitch, and got the got the software http://www.bulkmailapp.com http://www.bulkmailapp.com and a Lite sendgrid account (a Free account is enought if you send ~200 emails per day or less) , I then proceed to send a personalized batch email to all the prospects on my list. The response rate is over 25% so far, when they don't cover me, they at least reply and ask a couple of questions. The second approach: set a blog and go to http://www.fiverr.com http://www.fiverr.com , have some descents writers (look for journalists) write blog entries about keywords you actively researched and somehow relevant to your startup, set your blog at www.yourdomain/yourblog/ and publish the stories on a regular basis, start blogging on a regular basis. For your main webpage: Do your SEO Abc... create a twitter account and search queries relevant to your startup and start tracking/monitoring them and engage in the conversation when it's possible. That's what I've been doing so far, I will write a blog entry about it. I hope this could help for a start. P.S.Sorry for my english, not a native speaker.