from the discourse here, the main pain point really is the accessibility to do something like this thanks to the new models. IANAL and not sure about regional

from the discourse here, the main pain point really is the accessibility to do something like this thanks to the new models. IANAL and not sure about regional precedence on these topics, but there are plenty of ads where lookalikes or voice actors are used to use someone's likeness. they are mostly in satire, but there is yet to be a case where there was a litigation over this or prior approval needed. we have ai-based voice abuse in the political sphere, and where there was only one legislation for banning the use in voice calls for one country (https://news.ycombinator.com/item?id=39304736 https://news.ycombinator.com/item?id=39304736), another country actively used the same underlying tech to aid their own rallies (https://news.ycombinator.com/item?id=40532157 https://news.ycombinator.com/item?id=40532157). the tools are here to stay, but what is fair use needs to be defined more than ever.