It depends which sector you target. If you make software for business users there is never an expectation that a service is free. Small costs can quickly ballo

It depends which sector you target. If you make software for business users there is never an expectation that a service is free. Small costs can quickly balloon when you reach figures of a million plus. The SEO is certainly a plus, however this exposure still needs to turn into dollars in the bank if you want to keep the lights on.