Right, they don’t all have to fly to a secret island. They can just read each other’s blog posts. They understand the hierarchy, too. The smaller companies usua

Right, they don’t all have to fly to a secret island. They can just read each other’s blog posts. They understand the hierarchy, too. The smaller companies usually parrot whatever the “prestigious” companies do. “Google is doing it, so should we”. It’s like the saying “Nobody got fired for picking IBM”. Same for these trends: nobody gets fired for mimicking Google or Amazon, even though it doesn’t make sense or is downright harmful to the company.