When pitching anyone else, always ask yourself: What's in it for them to write about me? Why should they care? Why should their readers care? How can this pitch

When pitching anyone else, always ask yourself: What's in it for them to write about me? Why should they care? Why should their readers care? How can this pitch be made into a blog post? What story do I want them to tell? If you can answer that, briefly, in your pitch, you'll have a much easier time pitching people with success. The "My product is awesome. Here are the features. Write about me." approach rarely works.